I’m a British-born creative strategist, art director, and visual artist based in Los Angeles, with over two decades of experience working across global brands, institutions, agencies, and nonprofits. I specialize in developing original, engaging brands, campaigns, editorial and broadcast content, and photography, bringing a design-led approach that connects strategy with craft and turns ideas into meaningful cultural moments. Throughout my career, I’ve shaped creative systems at scale, led complex storytelling initiatives, reimagined civic and community identities, partnered with major cultural figures, and collaborated on set with some of the world’s most respected photographers and directors.

For nearly eught years I guided the $1bn+ Annenberg Foundation’s brand identity and strategy as their Head of Creative, and served for six years as the Design Editor of Vanity Fair magazine in New York and Los Angeles. I’ve moderated events for Apple, consulted on AR for Instagram, spoken on panels at Cannes Lions, and presented live on Adobe MAX’s mainstage. I’ve rebranded an entire civic district in Los Angeles, designed community courts for the LA Clippers, retouched for the Rolling Stones, photographed international magazine covers, and produced on-set content with some of the world’s most celebrated photographers and actors.

As a photographer and creative collaborator, I’ve worked closely with icons such as David Lynch, Jennifer Lawrence, Sir Paul Smith, and Beck—and collaborated on set with Annie Leibovitz, Mark Seliger, and Mario Testino. I’ve also directed talent including George Clooney, Julia Roberts, Margot Robbie, and Chadwick Boseman—and once had the surreal experience of being directed by both Martin Scorsese and Mira Nair.

Curious, inventive, and detail-driven, I bring deep knowledge of the creative process and thrive in idea-led, problem-solving environments. I’m passionate about crafting compelling, authentic storytelling and about nurturing and motivating the creative talent around me.