OVERVIEW
Club Football was born at the intersection of supporter culture, graphic design, and a belief that football merchandise could be smarter, sharper, and more culturally fluent.

What began as a passion project within Los Angeles’ emerging football community evolved into a recognized apparel imprint—bridging sport, design, and identity.


THE APPROACH
As co-founder and creative lead, I developed the brand identity, visual language, and product strategy from the ground up.

We focused on:
    •    Minimal, typographic-forward design
    •    References to global football culture
    •    Limited-run drops to maintain scarcity and relevance
    •    A tone that balanced irreverence with respect for the game

The brand voice was intentionally restrained—eschewing cliché sports graphics in favor of design cues drawn from fashion, editorial, and international terrace culture.

CULTURAL IMPACT:
The response was immediate.

Club Football pieces were worn by LAFC owner Will Ferrell, general manager John Thorrington, marquee players including Gareth Bale and Giorgio Chiellini, and notable fans like Owen Wilson—all organically amplifying the brand within both the club and the broader football community.

What began as supporter-driven merchandise quickly caught the attention of the league itself.